Steve "the beach guy" Pereira
A bit of serendipity brought Steve into the world of real estate. As most of us know, plans made early in life don’t always follow a straight path. A California native, Steve was born in Turlock and grew up in Merced. Off he went after high school graduation to attend University of Nevada at Reno as a political science major with a minor in speech, graduating in 1972. Seeking to finance his future law school studies he landed a job waiting tables at a popular area restaurant “The Rusty Scupper” in Reno. As fate would have it his managerial skills were soon noticed and he was propelled into the world of upper level management and law school was replaced by management school.
Subsequent years saw him running successful restaurants “over the hill” in Tahoe; as General Manager of “The Rusty Scupper” in Tahoe City and the River Ranch among them. It was at the River Ranch restaurant where a patron saw his potential and pointed him in the direction of real estate sales. Steve obtained his California Real Estate license in 1978, began working for the fellow who did the pointing and never looked back! The luxury home market became his specialty almost immediately.
In 1982 Steve was ready for the beach lifestyle and moved to Santa Cruz. He joined a small brokerage and worked nights at Shadowbrook Restaurant until he could establish himself in the real estate community. It didn’t take too long for “That Beach Guy’s” hard work, creative marketing and sales acumen to make real estate his full-time job and passion.
Lucky Steve met his other passion, his wife Dianne and brought her to a career in real estate as well. Together and separately they work very hard (and make it look effortless) to retain their high level of service to their clients. Sales history, client referrals and opinions of their colleagues clearly show they have reached success.
Steve and his wife, Realtor® Dianne Pereira live in Seacliff with their 2 dogs – Tank, Chunkie and Cooper. He stays involved in suppporting the local community through local charities, Cancer Society fundraisers, the Aptos Sports Foundation and more. When asked what part of his personality gives him a distinct advantage in the real estate world his immediate answer is “My sense of humor!” He is certainly a positive man with a knack for seeing what needs to be done and getting it done. You’ll see him tooling around in his fun yellow classic Woodie, walking the doggies, keeping an eye on the Beach Gate walkway entrance to Seacliff Beach and playing golf when he’s having a little leisure time.
Representing Distinctive Properties on the Central Coast Since 1982
SANTA CRUZ SEABRIGHT THE AVENUE’S CAPITOLAAPTOS
SEACLIFF RIO DEL MAR LA SELVA BEACH